Why?
Because if you have to be convinced, this person is not for you. You’ll only frustrate each other, and too much awesome talent is going to be going down that drain. What a waste that would be for everyone.
Social Media is proving to be not for the feint of heart… nor the laggard of mind.
If [...]

Continue reading about Wanted: One Amazing Wine or Wine Related Company That Doesn’t Need Social Media 101 Lessons

This has been my assertion, since Day 1.
I took this message to the 2009 European Wine Bloggers Conference. I emphatically made this statement in one of the sessions, when it began to be discussed, it didn’t seem to connect with most of the people.
“If you want to monetize your wine blog, get a job in [...]

Continue reading about If You Want to Monetize Your Wine Blog, Get a Job in the Wine Business

Each year, as I organize the Petite Sirah Symposium, Christian Miller is more than happy to help me out with statistics on Petite Sirah. I give him what I’ve been collecting, and he comes up with all sorts of marketing numbers, by conducting a study from the PSILY members and those attending the Symposium. Christian [...]

Continue reading about Full Glass Research ~ Christian Miller ~ A Wine Industry Optimist

Jo Diaz on February 8th, 2010

This past week, I went though a therapy session with my colleague/on-line friend Michael (Mike) E. Duffy of the Winery Web Site Report. A title story, “Most Winery Web Sites Suck” really caught my eye and sensibilities.
“Wow,” I thought, “someone finally said for me what I’ve been thinking for so long.”
So, I commented on his [...]

Continue reading about From Vine to Shelf ~ Forget From Vine to Wine

Jo on February 3rd, 2010

There are so many aspects of the wine business to enjoy:

Growing
Producing
Sales
Marketing
PR
Writing
Educating
Social Media

The list seems to go on, if just I sit here and conjure up more aspects.

I personally prefer the creative end of writing and photographing. I keep out of the vineyards and the labs, because it’s not my forte. I can’t go into either [...]

Continue reading about Lenny Siegel Photographer in Sonoma County