An article that I read entitled The Internet devalues everything it touches, written by Tom Foremski, stuck a serious chord. Tom wrote about the Internet devaluing so many professions that I hadn’t even thought about many of them, but became aware of many more than I had considered. (When we’re personally impacted, we tend to [...]
Continue reading about Appellation America Goes Subscription ~ I Hope People Get it
Welcome to what I’m now referring to as the “electronics communications revolution.” Just two years ago, this wasn’t a thought in my head on any given day. Last year, it began to creep in as something possible. Today, it’s happening in nanoseconds. Just as the industrial revolution was a tumultuous upheaval that our forefathers had [...]
Continue reading about Alternative Wine Marketing is Now Edging Toward Becoming Traditional
There are so many articles written about how to hire a PR firm, but it’s nearly impossible to find anything that goes the other way; namely, how to best leverage a PR firm once it’s been hired.
Defined:
Public relations (PR) is the practice of managing the flow of information between an organization and its public. PR [...]
Continue reading about What is PR and How to Best Leverage It
Open Wine Consortium is one of the social networks where I find myself visiting with frequency. One can’t be left behind, once one knows there’s a movement afoot. Open Wine Consortium was the support system behind the Wine Bloggers Conference, and I find myself drawn in, a bit like a moth to a flame.
As I [...]
Continue reading about Some Truths Behind the Wine Industry and Social Media
