What started out as something whimsical turned into a much deeper story for me.
Recognition begins with a first step up the ladder, leading to a point when one’s on a pinnacle, and his or her star is finally brilliantly shining. It’s a journey, not a process.
I recently met Paul Mabray in his VinTank offices in [...]
Continue reading about Paul Mabray, Wine Innovator of the Year from Diaz Communications
Hearing a whole lotta whoopla from an old guard about a new guard,
now all sharing the same wine industry…
meaning the revenue stream…
The concept of the Internet being “free” for the constant taking
is becoming less of a myth…
as the rumblings of a paradigm shift are underway.
I don’t think I’ve ever been in a paradigm shift before,
when [...]
Continue reading about Life is Pay to Play ~ And if you think it isn’t, think again
For years and years I was able to monitor my PR efforts and successes through what I can now call “traditional” clipping services. If anything was written about any one of the brands that I was promoting, my clipping service was vigilant for those names and delivered the goods. From that we were able to [...]
Continue reading about Modern Developments: Then | Clipping Services ~ Now | Social Media Monitoring
Image via CrunchBase
Okay, I’ve just realized I’m totally addicted.
I’ve just gone through a period of winery clients contracting – great economy, huh? And while that was happening, it gave me the time I needed (away from writing their stories) to go swimming on the deep end of the social media pool.
As I sit and write [...]
Open Wine Consortium is one of the social networks where I find myself visiting with frequency. One can’t be left behind, once one knows there’s a movement afoot. Open Wine Consortium was the support system behind the Wine Bloggers Conference, and I find myself drawn in, a bit like a moth to a flame.
As I [...]
Continue reading about Some Truths Behind the Wine Industry and Social Media
